As part of best practices of content management, single sourcing is crucial.
Example: I have a big chunk of content, images, and text (which is different from variables-i am talking about a page of content), that i want to reuse at multiple pages. Advantage is that - we just update content at the source place - it automatically gets reflected where we have linked the single-sourcing article <which will be a reference-in destination pages>. Would request if this can be added as a feature since - it is really imp to reuse content and have a single source of content - which is common and does not change frequently.